Jacqueline Hodge Shop

Industry Trends

Why Your Favorite Creator Has Their Own Shop Now — And Why That Changes Everything

The old celebrity playbook — land an endorsement deal, slap your face on someone else's product — is getting replaced by something far more interesting. In 2024, the smartest entertainers and creators are building their own branded merchandise ecosystems, and the results are reshaping the entire relationship between fame and fandom in America.

Sep 17, 2026

Culture & Community

More Than Just a T-Shirt: The Deep Human Need to Wear What You Love

There's a reason fans reach for their favorite merch before heading out the door — and it goes way deeper than fashion. Wearing your fandom is a powerful act of identity, belonging, and self-expression that psychologists say is more meaningful now than at any point in human history. Here's what the science actually says.

Sep 17, 2026